European University RAK Campus was founded with the participation of an International Consortium created by about 15 advanced educational organizations from the leading European countries (Italy, France, Germany, Great Britain, Austria, Switzerland, Spain, the Netherlands and Armenia) and active on the basis of involvement, emphasizing the commitment to the internationalization of European values in the field of education and the importance of innovative educational and research programs.

The vision is to become a higher educational and research institution in the UAE that provides innovative educational programs in accordance with the best international educational standards.

The mission is to prepare a competitive and qualified graduate in accordance with the requirements of the international labor market.

The values are: 
- Inclusion Result-based orientation
- Mutual trust and cooperation
- Accountability and transparency
- Integration of innovations Freedom responsibility.